Search Engine Optimization

To have a successfull website with lots of visitors it is important that those visitors can easily find it. This is where the search engines kick in. Most people arrive on your website by entering a search query on search engines like Google, MSN Search or Ilse (specifically for the Netherlands). Studies indicate that visitors hardly ever look beyond page three of the search results; often only the firsrt page is used, so that's where your website should be. Let Fellownet help you with this.

Complexity and Diversity

There are many search engines and every search engine uses its own indexing techniques that determine the position of your website in the search results. Moreover those indexing techniques are changed on a regular basis to avoid abuse. That's why it's no longer enough to just add a bunch of keywords to your site that vagualy say something about the content on your website. Nowadays it's more important to have your site symantically checked out, and to define the right content for each page on your website.

Obviously, all websites produced by Fellownet are built using valid XHTML and CSS combined with semantic markup, page specific keywords and descriptive titles, which allows for better indexing by search engines. It is also possible to have your existing website checked out, restructured and optimized by Fellownet to aim for higher ranking. Finally it's possible to purchase advertisement space on certain search engines. These advertisements will be listed first when someone enters one of the keywords you specify.

If you like to receive more information on search engine optimization, semantic markup or XHTML and CSS, please contact us.